How to Increase Your Push Notification CTR - Apponward
Mr. Mrityunjay Ojha

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How to Increase Your Push Notification CTR

If you’ve been reading up on web push notifications lately, you know businesses are jumping on this type of marketing to get their users’ attention. It’s no surprise since almost 80% of desktop and 50% of mobile web traffic now support web push notifications.

So, it’s no surprise that web push notifications are getting a lot of attention. But, like any marketing tactic, if you’re not getting people to click, it’s probably not working. If you’re having trouble getting people to click on your notifications or just looking for ways to improve your click-through rate, here are some tips to help.

Ways to Increase Your Push Notification CTR

Opt-in Choice

Push notifications have an average of 90% open rate, which can help boost conversions for your website. To make it work, you must give your visitors the option to opt-in at the start. This is important because if they click on a message and don’t find it useful, they’ll be more likely to opt out later.



Personalization can have a significant impact on your open rate and click-through rate. Incorporate humor or emojis to make your customers feel like they are receiving a message from a trusted friend (if this makes sense in the context of the message). When the context is appropriate, your target audience will be more attentive and more likely to respond to your notification messages.


Flash Sales

Flash sales messages are a great way to get people to buy right away. They create a sense of urgency and excitement in users, which leads to a higher click-through rate. Send out push notifications with time-sensitive offers that get people to make a purchase right away. Plus, you can add discounts and cashback to make it even more effective.


Cart Abandonment Notifications

Did you know that over 75% of e-commerce carts never see a thank you page? On average, cart abandonment leads to $4 trillion in lost revenue every year.


Why do people abandon their carts? There are many reasons why people abandon their carts, but the most common one is because they don’t know where their cart is. Remind them about their cart status via a push notification for your website.


Use push messaging to create a sense of urgency and encourage them to return and complete their purchase process as soon as possible.


Urgency is one of the most powerful motivators for push notification CTR. When they receive a push notification that shows the urgency, they’ll click on it to see what they missed out on. This will boost your Push Notification CTR.


Product Back in Stock

On many eCommerce platforms like Amazon, when a user is on the purchasing page, and the product is unavailable, a push notification is displayed indicating that Amazon will notify the user when the product is available again. This provides the user with a sense of trust and dependability, while also providing them with a sense of ease and satisfaction.


Occasion-based Notifications

People usually like to spend more generously on presents for their loved ones around the holidays. For any e-commerce business, this is the perfect time to encourage users to update their wardrobes with web push notifications to enjoy all the new season arrivals.


Get your users to update their wardrobes and attract them with promotions and discounts. Use the following alerts:

  • Celebrating birthdays/anniversaries
  • End-of-season sale
  • Summer/Winter collection alert
  • Discount on daily use & other products
  • Offers on daily use & other products



When something is limited, everyone wants a piece of it. Make your push notification feel like it’s limited. The subscriber won’t want to miss something so valuable, and they’ll click your notification. Not only will this boost your push notification CTR, but it’ll also boost conversion.



Nowadays, it’s hard to think of a chat conversation that doesn’t include emojis. People have gotten used to them, and sometimes messages that don’t have emojis are seen as negative. So, why not incorporate these habits into your ads?

Emojis are a great way to add good vibes to your message. Not only that but with the vivid detail, users will be more likely to click on your ad.


In conclusion, Push notifications are a powerful way to engage your customers and boost sales. But they won’t work if you don’t have a well-thought-out plan. By following the tips and best practices outlined in this blog, you can improve your push notification CTR and drive more traffic and revenue to your website or app.

Remember to segment your audience, personalize your messages, use clear and compelling CTAs, and continuously analyze and optimize your campaigns for maximum effectiveness.


With these strategies in place, you can take your push notification campaigns to the next level and achieve your business goals.

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